UNDERSTOOD

Demand Grows for Luxury at Lower Price Points

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Luxury home-buying shifts in most major Canadian markets after a strong start to 2025 

Luxury home-buying activity ramped up early in the year but the threat of looming tariffs  and resulting economic uncertainty stifled burgeoning housing markets. RE/MAX  examined luxury real estate trends and developments in 12 major Canadian housing  markets in the first two months of 2025 compared to the same period one year ago, and  found that smaller markets with lower price thresholds experienced greater sales  activity, while higher-priced markets saw a contraction in year-over-year sales.  

RE/MAX found the lower- to mid-range price points of luxury remain in greatest demand  in most urban centres. The Greater Toronto Area (GTA), where the uber-luxe segment  has proven quite resilient, was the only outlier, with sales over the $7.5-million price  point up considerably over year-ago levels. Seven properties have changed hands year  to date in the GTA, including four over the $10-million price point. 

Meanwhile, recent federal government changes including the higher $1.5-million cap on  CMHC-insured mortgages, provided a lift to luxury home-buying activity at higher price  points in several markets at the outset of the year.  

Nearly all markets have been bolstered by population growth 

Among those markets noting an especially strong increase in new residents, according  to Statistics Canada’s Annual Demographic Estimates, Census Metropolitan Areas, and  Census Agglomerations: Interactive Dashboard, was Vancouver (12 per cent growth  between July 1, 2021 to July 1, 2024); Calgary (21,000 new residents from July 1, 2023  to July 1, 2024) buoyed by interprovincial migration from Ontario and British Columbia;  Saskatoon (almost 10 per cent growth in a three-year period); London (with more than  40,000 new residents since July 2022); Island of Montreal (with 132,000 new residents  added between July 1, 2023 and July 1, 2024); as well as Halifax (with almost 13,000  new residents between July 1, 2023 and July 1, 2024).  

Despite some pullback in recent weeks, there is a thread of optimism in luxury housing  markets across the country. 

The economic upheaval that the threat of U.S. tariffs has brought to Canadian provinces  to date has been profound, but underlying buying intentions are healthy. It’s now a matter of timing. Purchasers will move forward when calmer conditions emerge or as  they acclimatize to the new normal. 

The rising trend of downsizing 

Downsizing is ramping up among aging luxury buyers, as the number of people nearing  or entering retirement or becoming empty nesters grows. Yet, downsizing doesn’t look  like it once did, as Boomers and Generation X redefine the trend by making lateral moves at similar price tags but with smaller, easier-to-maintain footprints. 

Multi-generational living 

The trend is materializing at all price categories, and the luxury market is no exception. 

Builders are taking note, with some incorporating secondary units or suites in new  luxury builds, while more custom-build end users also design with secondary suites in  mind. This trend can take many forms, bolstered by the ‘sandwich generation’ as a  greater number of Generation X and Millennials become caregivers or accommodate  adult children who are living at home longer.

 
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Luxury home-buying shifts in most major Canadian markets after a strong start to 2025 

Luxury home-buying activity ramped up early in the year but the threat of looming tariffs  and resulting economic uncertainty stifled burgeoning housing markets. RE/MAX  examined luxury real estate trends and developments in 12 major Canadian housing  markets in the first two months of 2025 compared to the same period one year ago, and  found that smaller markets with lower price thresholds experienced greater sales  activity, while higher-priced markets saw a contraction in year-over-year sales.  

RE/MAX found the lower- to mid-range price points of luxury remain in greatest demand  in most urban centres. The Greater Toronto Area (GTA), where the uber-luxe segment  has proven quite resilient, was the only outlier, with sales over the $7.5-million price  point up considerably over year-ago levels. Seven properties have changed hands year  to date in the GTA, including four over the $10-million price point. 

Meanwhile, recent federal government changes including the higher $1.5-million cap on  CMHC-insured mortgages, provided a lift to luxury home-buying activity at higher price  points in several markets at the outset of the year.  

Nearly all markets have been bolstered by population growth 

Among those markets noting an especially strong increase in new residents, according  to Statistics Canada’s Annual Demographic Estimates, Census Metropolitan Areas, and  Census Agglomerations: Interactive Dashboard, was Vancouver (12 per cent growth  between July 1, 2021 to July 1, 2024); Calgary (21,000 new residents from July 1, 2023  to July 1, 2024) buoyed by interprovincial migration from Ontario and British Columbia;  Saskatoon (almost 10 per cent growth in a three-year period); London (with more than  40,000 new residents since July 2022); Island of Montreal (with 132,000 new residents  added between July 1, 2023 and July 1, 2024); as well as Halifax (with almost 13,000  new residents between July 1, 2023 and July 1, 2024).  

Despite some pullback in recent weeks, there is a thread of optimism in luxury housing  markets across the country. 

The economic upheaval that the threat of U.S. tariffs has brought to Canadian provinces  to date has been profound, but underlying buying intentions are healthy. It’s now a matter of timing. Purchasers will move forward when calmer conditions emerge or as  they acclimatize to the new normal. 

The rising trend of downsizing 

Downsizing is ramping up among aging luxury buyers, as the number of people nearing  or entering retirement or becoming empty nesters grows. Yet, downsizing doesn’t look  like it once did, as Boomers and Generation X redefine the trend by making lateral moves at similar price tags but with smaller, easier-to-maintain footprints. 

Multi-generational living 

The trend is materializing at all price categories, and the luxury market is no exception. 

Builders are taking note, with some incorporating secondary units or suites in new  luxury builds, while more custom-build end users also design with secondary suites in  mind. This trend can take many forms, bolstered by the ‘sandwich generation’ as a  greater number of Generation X and Millennials become caregivers or accommodate  adult children who are living at home longer.

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